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Monday, May 29, 2017

Secondary vs. Primary Market Research

The items of information collected to support market research is often referred to as data, which can be of two types – primary and secondary. You must pay attention to analyzing your market, irrespective of the size of your business.



Monday, May 15, 2017

What To Do When Ransomware WannaCry Attacks?

[The attacks are likely to recur. Bookmark this page or download the PDF version from http://www.eurionconstellation.com/free-downloads.html]

WannaCry ransomware requires the users to pay certain amount (~$300) in bitcoins to “unlock” the encrypted files and threatens to double the ransom in two days. If the demands are not met, the malware threatens to delete the files. Several users have already remitted thousands of dollars. While all fingers point at the U.S. security agency NSA, that debate is better left for later. This advisory post from Eurion Constellation is for individual users, as well as, home/office networks.


Tuesday, April 18, 2017

We Have Changed Our Logo

Registered under Indian laws, Eurion Constellation a consultancy and research firm serving businesses in U.S., Europe and India.The research services have a global reach with focus on industry / economic research, financial modeling & analysis, equity research, valuations and report writing. The consulting wing in India focuses on the startup and MSME sectors. This includes business formation, corporate finance, loans, fund raising, planning, and strategy. For more details, please visit our website at www.eurionconstellation.com
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Monday, April 17, 2017

Why Do You Need Market Research?

Before you pick up the telephone and start dialing arbitrary numbers or hurrying out there and informing individuals about what you would like to sell them, you must first determine who would like to be your audience. This is the segment of the total market from where you will get the major part of your sale. Having a detailed knowledge of the gaps and needs of your target market empowers you to sell the right merchandise or services to the right customers. And, this power comes from asking your customers what they want.


Tuesday, March 14, 2017

Break-Even Point And Increased Profitability

Your break-even point is probably one of the most effective pieces of info when controlling the stresses your company’s profitability. Let's start with an easy definition: break-even point is the amount of sales that you need to generate to cover your entire variable and fixed prices. That implies that the company hasn't made any profit, but it has also not lost any money.


Thursday, March 9, 2017

Why Cash Flow Is Not The Same As Income

Every business, regardless of whether it is some MNC giant or that small bakery towards the end of your street, needs to manage its cash flow properly in order to survive. Many small companies believe that the statement of cashflow conveys the same information as the income statement. The reality though, is different.



Friday, January 27, 2017

Estimating Working Capital Requirement

Now that you know why working capital is critically important to keep an organization running, the next step is to estimate how much you need. Hypothetically speaking, if all transactions were in cash and done with no time lag, the working capital requirement would be zero.
 
To illustrate this point, let’s suppose a company buys goods for $100 from A and at the same instant sells the entire stock to B for $250. It makes a gain of $150 without holding any stock or even, needing cash because there is no time lag between the two transactions. Therefore, its working capital requirement is zero.

Tuesday, January 17, 2017

7 Times You Should Start A Business

[Firstly, warmest new year wishes to all our customers, readers, and the extended Eurion family]

In my experience as a business consultant, the single most important attribute of an entrepreneur is the aptitude - natural or developed. Aptitude is the biggest facilitator of success and everything else follows. As Guy Kawasaki puts it, "Entrepreneurship is not for everyone." But once you have that covered, the second most critical factor is the timing.