Friday, December 30, 2016

Happy New Year 2017

Wednesday, December 28, 2016

Working Capital In Nutshell

As an entrepreneur, you must have heard time and again that working capital management is crucial to the successful operation of a business. So, what is this concept? It is the total amount of finance a company needs to invest for running its operations in the short-term. More often than not, the term “working capital” is used interchangeably for gross and net working capital, but the two are different concepts.

Sunday, December 25, 2016

Season's Greetings

Season's Greetings and a Merry Christmas to you and your family!

Monday, December 12, 2016

4 Facts About Market Sizing

Whether you are an entrepreneur writing a business plan or a recognized firm seeking to introduce a new product or service, you will need to estimate the size of the market you plan to serve. Easy as it may sound, this is the trickiest and most crucial segment of building or growing a business. You can even decide if the project is worth starting or taking further at all. Here is our basic guide to market sizing to help you start right.

1. What is Market Sizing?

When you quantify your target market on the number of possible users or revenue generation potential, it is called market sizing.

Tuesday, December 6, 2016

The Why And How of An Elevator Pitch

As a startup founder, you will frequently have to explain just what your company does. This is where the Elevator Pitch (or, Lift Pitch) comes in as a brief summary of your business, the work you do, and why it matters.

It is a short, yet comprehensive, explanation of your business to your customers and investors. The analogy of time involved is drawn with that of an escalator ride ranging up to around 2 minutes. Ideally, every owner of a business, big or small, should be able describe it in 2 minutes or less. For startups, it's even more important because it might be a tool to open the doorway to that meeting with a VC, or it can spark the dialogue that gains you that acquisition deal you were hoping for. The concept is based on the presumption that if you happen to be in a lift with the potential target audience, you should be able to generate enough interest before they reach their floor. Here’s what you should know:

Thursday, December 1, 2016

Do You Really Need A Patent Lawyer?

You have an invention -- something that would fill a need and make life easier. It might even make you some money, if you could get the exclusive right to manufacture it or sell the rights to it. In other words, you need a patent. But the patent attorney wants money to file a patent application for you. Must your invention go waste or should you apply for a patent yourself, without a lawyer?

The Law Does Not Require An Attorney 

Routes for filing a patent application:
  • Through patent attorney/lawyer
  • Through online channels
  • By self in the patent office (physical)