Monday, May 29, 2017

Secondary vs. Primary Market Research

The items of information collected to support market research is often referred to as data, which can be of two types – primary and secondary. You must pay attention to analyzing your market, irrespective of the size of your business.

Monday, May 15, 2017

What To Do When Ransomware WannaCry Attacks?

[The attacks are likely to recur. Bookmark this page or download the PDF version from http://www.eurionconstellation.com/free-downloads.html]

WannaCry ransomware requires the users to pay certain amount (~$300) in bitcoins to “unlock” the encrypted files and threatens to double the ransom in two days. If the demands are not met, the malware threatens to delete the files. Several users have already remitted thousands of dollars. While all fingers point at the U.S. security agency NSA, that debate is better left for later. This advisory post from Eurion Constellation is for individual users, as well as, home/office networks.

Tuesday, April 18, 2017

We Have Changed Our Logo

Registered under Indian laws, Eurion Constellation a consultancy and research firm serving businesses in U.S., Europe and India.The research services have a global reach with focus on industry / economic research, financial modeling & analysis, equity research, valuations and report writing. The consulting wing in India focuses on the startup and MSME sectors. This includes business formation, corporate finance, loans, fund raising, planning, and strategy. For more details, please visit our website at www.eurionconstellation.com


Monday, April 17, 2017

Why Do You Need Market Research?

Before you pick up the telephone and start dialing arbitrary numbers or hurrying out there and informing individuals about what you would like to sell them, you must first determine who would like to be your audience. This is the segment of the total market from where you will get the major part of your sale. Having a detailed knowledge of the gaps and needs of your target market empowers you to sell the right merchandise or services to the right customers. And, this power comes from asking your customers what they want.

Tuesday, March 14, 2017

Break-Even Point And Increased Profitability

Your break-even point is probably one of the most effective pieces of info when controlling the stresses your company’s profitability. Let's start with an easy definition: break-even point is the amount of sales that you need to generate to cover your entire variable and fixed prices. That implies that the company hasn't made any profit, but it has also not lost any money.

Thursday, March 9, 2017

Why Cash Flow Is Not The Same As Income

Every business, regardless of whether it is some MNC giant or that small bakery towards the end of your street, needs to manage its cash flow properly in order to survive. Many small companies believe that the statement of cashflow conveys the same information as the income statement. The reality though, is different.

Friday, January 27, 2017

Estimating Working Capital Requirement

Now that you know why working capital is critically important to keep an organization running, the next step is to estimate how much you need. Hypothetically speaking, if all transactions were in cash and done with no time lag, the working capital requirement would be zero.
To illustrate this point, let’s suppose a company buys goods for $100 from A and at the same instant sells the entire stock to B for $250. It makes a gain of $150 without holding any stock or even, needing cash because there is no time lag between the two transactions. Therefore, its working capital requirement is zero.

Tuesday, January 17, 2017

7 Times You Should Start A Business

[Firstly, warmest new year wishes to all our customers, readers, and the extended Eurion family]

In my experience as a business consultant, the single most important attribute of an entrepreneur is the aptitude - natural or developed. Aptitude is the biggest facilitator of success and everything else follows. As Guy Kawasaki puts it, "Entrepreneurship is not for everyone." But once you have that covered, the second most critical factor is the timing.

Wednesday, December 28, 2016

Working Capital In Nutshell

As an entrepreneur, you must have heard time and again that working capital management is crucial to the successful operation of a business. So, what is this concept? It is the total amount of finance a company needs to invest for running its operations in the short-term. More often than not, the term “working capital” is used interchangeably for gross and net working capital, but the two are different concepts.

Sunday, December 25, 2016

Monday, December 12, 2016

4 Facts About Market Sizing

Whether you are an entrepreneur writing a business plan or a recognized firm seeking to introduce a new product or service, you will need to estimate the size of the market you plan to serve. Easy as it may sound, this is the trickiest and most crucial segment of building or growing a business. You can even decide if the project is worth starting or taking further at all. Here is our basic guide to market sizing to help you start right. 

1. What is Market Sizing?
When you quantify your target market on the number of possible users or revenue generation potential, it is called market sizing.

Tuesday, December 6, 2016

The Why And How of An Elevator Pitch

As a startup founder, you will frequently have to explain just what your company does. This is where the Elevator Pitch (or, Lift Pitch) comes in as a brief summary of your business, the work you do, and why it matters.

It is a short, yet comprehensive, explanation of your business to your customers and investors. The analogy of time involved is drawn with that of an escalator ride ranging up to around 2 minutes. Ideally, every owner of a business, big or small, should be able describe it in 2 minutes or less. For startups, it's even more important because it might be a tool to open the doorway to that meeting with a VC, or it can spark the dialogue that gains you that acquisition deal you were hoping for. The concept is based on the presumption that if you happen to be in a lift with the potential target audience, you should be able to generate enough interest before they reach their floor. Here’s what you should know:

Thursday, December 1, 2016

Do You Really Need A Patent Lawyer?

You have an invention -- something that would fill a need and make life easier. It might even make you some money, if you could get the exclusive right to manufacture it or sell the rights to it. In other words, you need a patent. But the patent attorney wants money to file a patent application for you. Must your invention go waste or should you apply for a patent yourself, without a lawyer?

The Law Does Not Require An Attorney 

Routes for filing a patent application:
  • Through patent attorney/lawyer
  • Through online channels
  • By self in the patent office (physical)